Why take part?
We’re offering you an initiative that’s easy to implement in your community. Ecomaison and ecosystem provide you with a complete collection kit (collection station, posters, and promotional materials) to set up the collection points of your choice.
This nationwide toy drivewill be supported by a broad communications campaign. Ecomaison and ecosystem will also reach out to the national and regional media.
People in your areawon't be able to miss the campaign.
How to get involved
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01
Check your eligibility
Your municipality must have signed an agreement with Ecomaison for the Toys and Games sector. -
02
Register Your Community
Please fill out the registration form. Our partner will confirm your participation in the event. -
03
Roll out the collection program in your area
Choose a nonprofit organization in your local community, install the kiosks provided during the month of November, and use the communications kit to engage your constituents during the campaign.
What kinds of toys can I donate?
Indoor toys
Doll, figurine, stuffed animal …
Board games
Model kits, puzzles, card games …
Outdoor games
Basketball hoop, beach bucket and shovel, balance bike …
Gift Toys
A toy included with the purchase of another product.
Electronic toys
Electric and Electronic Toys (Ecosystem Partnership)
2025 Review
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- 61
participating municipalities
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- 110
recipient organizations
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- 51
- metric tons
toys collected by local governments
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- 213
- millions
TV and digital views
349 Independent Organizations
173 Emmaüs France
131 Réseau des Ressourceries
13 RejouonsSolidaire
7 Red Cross Integration
4 SecoursPopulaire
2 SecoursCatholique
3 GroupeSOS
3 FédérationEnvie
Thank you to all our partners for making this possible
Thank you to Auchan, But, Carrefour, Conforama, Coopérative U, E.Leclerc and E.Leclerc Jouets, Intermarché, Jardiland, Joué Club, King Jouet, La Grande Récré, La Poste, and Smyth Toys for their participation in this year’s edition of La Grande Collecte Solidaire des Jouets.
Frequently Asked Questions
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How can I check whether my municipality has signed an agreement with Ecomaison?
Contact your local government association or waste management authority.
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I don't have an organization to collect toys
Contact your local government association to identify a beneficiary organization. You can also use our partner organization search tool.
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Does the toy drive have to take place throughout the entire month of November?
This collection can be flexible as long as it takes place during the month of November. Please contact [email protected] for special requests.
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How many terminals will I receive?
You will receive one terminal per drop-off location, with a maximum of 12 drop-off locations per municipality.
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What's included in the Communication Kit?
You will receive a personalized poster, an A5 flyer template, and two social media graphics. The campaign will be supported by a dedicated website, a national media campaign (TV, movie theaters, DOOH, digital), and a national and regional press relations campaign.
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I am a business
Organize a collection drive at your company using a downloadable kit.
Learn More About Ecomaison
Ecomaison reuses and recycles household objects and materials
Ecomaison is an eco-organization—that is, a nonprofit public-interest organization—authorized by the government to manage the end-of-life disposal of household items and materials, including furniture, bedding, building materials, DIY and gardening supplies, and games and toys.
Our role? To reduce the environmental impact of these items and materials by organizing their collection, sorting, repair, reuse, or recycling.
Our goal? To achieve zero waste.
Learn More About Ecosystem
ecosystem is an environmental organization dedicated to extending the lifespan of electrical and electronic equipment.
“In 2010, we launched the ‘Let Your Heart Speak’ toy drive, and today we are participating in the Great Solidarity Toy Drive.”
We also handle their collection, decontamination, and recycling once they become waste. ecosystem is a mission-driven company whose purpose is to accelerate the development of a circular industry that creates value so that we can collectively preserve our resources.”
