When a piece of furniture is damaged, broken and/or dysfunctional, when its mechanism breaks down, it is very rarely repaired. And yet, the study conducted by Ecomaison is unequivocal: private individuals are open to repairing their furniture in 38% to 71% of cases, depending on the nature of the damage and the type of furniture to be repaired. What holds them back? Lack of information... and repair services!
More and more private individuals are interested in repairing their furniture. And rightly so! In many respects, repair is a very interesting way of extending the life of furniture. The majority of repairs are carried out by the furniture owner (75 to 92%, depending on the category). Save money, make your furniture last longer, preserve resources... there's no shortage of arguments in favor of repair.
So why is it that most repairable furniture today goes unrepaired?
A study to understand the needs of private customers.
To find out more, Ecomaison and C-Ways conducted a survey in October 2022 of 2,000 people over the age of 18. The results demonstrate the interest of individuals in furniture repair.
of French households suffer at least one damage every year
of French people prefer to repair furniture rather than buy it new
of French people prefer to keep their furniture because they are attached to it.
What emerges above all from this study is that there is a strong need for repairing armchairs and sofas: this is where we see the lowest rate of self-repair. Why is this? Because these are more difficult repairs, requiring the intervention of a professional, particularly for damage to a broken seat or jammed mechanism.
of damaged armchairs and sofas are out of warranty (legal or commercial) when the problem occurs
of armchairs and sofas are repaired by the owners themselves
This is due in particular to the technical nature of the repairs to be carried out, in the case of armchairs or sofas with a mechanism.
The study also reveals that private individuals opt for repair in 30% to 50% of the cases of damage they encounter on all the furniture they buy. In most cases, owners repair their furniture themselves, or enlist the help of friends and family. Otherwise, they give up, because their furniture is no longer under warranty. Furniture repair is therefore a very real and widespread need among the population as a whole. What's more, half of those surveyed are prepared to pay up to 20% of the original price of their furniture to have it repaired.
How can distributors turn this need into a service?
At the forefront of this as yet untapped need for repairs, you have the opportunity to stimulate your business by offering your customers a new product with strong potential in the furniture market.
For example, you can become an Ecomaison-labeled repairer. An additional service for your customers that adds considerable value to your environmental and ecological commitments, to which more and more consumers are paying close attention.
To support your repair offer, Ecomaison finances the Repair Bonus, a financial discount on the bill for private individuals who have their product repaired by a certified repairer. This makes it more attractive for them to turn to a certified professional for repairs.
As a certified repairer, you invoice the repairer, immediately deducting the Repair Bonus. Ecomaison then pays you the corresponding amount. You can therefore offer your customers services at attractive prices.