For Ecomaison, the start of summer and the school vacations should also be synonymous with solidarity-based reuse and good sorting habits.
From July 5 to August 30, 2025, Ecomaison is organizing a solidarity-based toy collection operation in 30 beach clubs in partnership with the Journal de Mickey, to remind young and old alike that unused or damaged toys can have a second life.
This summer, Ecomaison, the state-approved eco-organization for household objects and materials, and in particular toys (non-electrical and non-electronic), is renewing its presence in 30 beach clubs, in partnership with Journal Mickey.
The aim: to meet children aged 3 to 10 and their families, to raise their awareness of reuse and the right way to sort their unused toys and games.
Let's not forget that 3 out of 10 French people* still throw away their toys and games. That's why Ecomaison is determined to get the French thinking that donating, reusing and - if they're out of use - recycling games and toys should become a reflex.
*Ecomaison & Circana study on the 2024 second-hand toy market and the sorting gesture.
From awareness-raising to practical action: from July 5 to August 30, an ephemeral collection program is organized in 30 clubs in 10 coastal departments, from the Opal Coast to the Basque Coast, via the Mediterranean.
This nationwide coverage is based on the diversity of our partners: public and professional drop-off centers, retailers and social economy organizations. In 2024 alone, 1,292 additional stores were equipped with take-back points, testifying to their concrete mobilization alongside Ecomaison to offer practical solutions accessible to all.
Cuddly toys, dolls, board games, puzzles, figurines and small cars are accepted at the Ecomaison collection points set up at participating beach clubs for the occasion. Residents and holidaymakers will be able to drop off their used, unused or incomplete toys, with the exception of electrical and electronic items.
All the toys and games collected will benefit 10 local Social and Solidarity Economy structures: Aciades Caen, Ecorecyclerie Recyc'La Vie, Emmaüs Bayonne, Emmaüs Côtes d'Armor, Emmaüs Rennes, Jeux Rejoue, Joue-Eco, La Malle à Rejouer, La Recyclerie d'Elne, La Ressourcerie Il Était Deux Fois.
Once refurbished, the toys can be offered to the less fortunate or resold at
. Toys that cannot be reused will be taken in charge by Ecomaison for recycling.