A year dedicated to territories, reuse, innovation and recycling
Thanks to the eco-participation fees paid by consumers and its members, Ecomaison has mobilized almost 400 million euros by 2024 to give a second life to household objects and materials. This funding has made it possible to realize a collective ambition: that of a circular economy that works on the ground. Collection, sorting, reuse, repair, recycling, support for innovation, eco-design and the incorporation of recycled materials: Ecomaison deploys solutions in every region, working closely with local authorities, distributors and players in the social and solidarity economy.
Concrete results in the field
With over 1.7 million tonnes of products collected - or around 25 kg per inhabitant - Ecomaison is continuing to develop its local network, which by the end of 2024 will comprise almost 12,000
collection points, a doubling in two years.
This nationwide coverage is based on the diversity of our partners: public and professional drop-off centers, retailers and social economy organizations. In 2024 alone, 1,292 additional stores were equipped with take-back points, testifying to their concrete mobilization alongside Ecomaison to offer practical solutions accessible to all.
A collective commitment to zero waste
With 97% of collected products recovered (reuse, recycling, energy recovery), Ecomaison confirms the soundness of its operating model, based on Extended Producer Responsibility (EPR) and
active cooperation with local authorities and manufacturers.
Reuse and solidarity: giving objects a second life
Reuse remains at the heart of Ecomaison's action. In 2024, over 65,000 tonnes of products were given a second life. Ecomaison has installed around a hundred secure containers dedicated to reuse in Ikea, But and Conforama stores. The aim is to reach 200 containers by the end of 2025.
With more than 630 partner organizations in the social economy, Ecomaison is the only eco-organization in the habitat sector to mobilize such a network of socially responsible players, covering all product families: furniture, DIY, toys and building materials.
To amplify this dynamic, financial support scales have been significantly increased to support restoration activities and enable associations to improve their supply capacity (particularly in terms of land). At the same time, to help accelerate their growth, 65 innovative projects have been selected via Calls for Expressions of Interest (AMI). A total of €1.8 million has been allocated to some forty project leaders, to support investment and provide a long-term structure for solidarity-based reuse.
"2024 marks the first full year of activity for our four channels, with concrete results in terms of collection and volumes of recycled materials. Our multi-channel strategy, launched in 2022, is proving its relevance: it simplifies procedures for businesses, improves reuse and recycling performance, and creates value for all our partners - businesses, local authorities, operators and players in the Social and Solidarity Economy."
Dominique Mignon, President Ecomaison
Innovation and local industries: building tomorrow's circularity
In 2024, Ecomaison continued to roll out its Innovation for Eco-design program, designed as a lever for cooperation between industrialists, innovators, manufacturers and distributors. Nearly 2 million euros were mobilized to support research projects, strengthen eco-design approaches, and test the integration of recycled materials into members' products on an industrial scale.
A highlight of this dynamic was Innovation Days, which brought together nearly 200 participants to discuss initiatives put forward by members, partners and start-ups. This event embodies Ecomaison's determination to support the emergence of concrete, industrializable solutions, with a view to the strategic development of recycled resources in the region.
Some forty manufacturers have benefited from financial support to accelerate the incorporation of recycled materials into their production processes, thereby structuring sustainable, local and circular supply chains.