As part of the “Enough is enough!” campaign led by Gestes Propres, Ecomaison is encouraging retailers to increase the visibility of their in-store recycling programs. The goal is to encourage customers to return their used products to the right place, while promoting the solutions already available at the point of sale.
“This just can’t go on any longer!”—a campaign led by Geste Propres
Old household items and products aren’t just potential waste: with the right approach, they can be reused, recycled, or repurposed. For retailers, in-store take-back programs also offer a concrete opportunity to make sorting easier, assist customers, and drive meaningful foot traffic to the store.
In line with this initiative, Ecomaison is supporting the “C’est juste plus possible!” campaign led by Gestes Propres. Launched in mid-April and running on social media through mid-July, this campaign aims to raise awareness and encourage people to take action.
To check out the campaign (and share it if you'd like), click the button below.
A key event to raise awareness of the recovery
Collection points, bins, and reusable containers: these solutions are already available at many retail locations, but consumers are still largely unaware of them.
The "Gestes Propres" campaign is therefore a key opportunity to remind customers that they can return their used products to stores and give them a second life. For retailers, it’s a chance to highlight their take-back programs and turn this national campaign into a tool for fostering local engagement.
Three simple steps to take
To amplify the campaign’s impact, retailers can take action directly in-store and through their communication channels:
- highlight their recovery solutions to attract customers in-store;
- make sorting easier through clear, visible, and informative signage;
- mobilize teams to direct customers to the appropriate collection points.
Social media is also a key channel for supporting the campaign and reminding people of the right actions to take at the right time.
Ready-to-use resources to support retailers
Ecomaison offers several communication kits to help retailers organize and promote in-store returns based on the relevant product categories:
Let’s work together to make recovery a habit
By making recycling programs more visible and accessible, retailers play a key role in ensuring that used products are directed to the appropriate channels. It is also a practical way to help customers adopt the right habits in their daily lives.
Together, let’s make in-store returns a simple, useful, and responsible habit.